How can businesses promote new uses for a product to maintain interest?

Promoting new uses for a product can reinvigorate consumer interest and drive sales, and launching an advertising campaign is a highly effective strategy for achieving this. An advertising campaign can effectively communicate innovative ways to use the product, showcasing its versatility and encouraging existing customers to explore additional uses. For instance, if a company has a cleaning product, it might highlight how the product can not only clean surfaces but also be effective in removing stains from fabrics or freshening air. Well-crafted advertisements can capture attention, promote engagement, and foster a deeper connection between the consumer and the product.

The other methods listed do not effectively promote new uses. Reducing the selling price may attract price-sensitive customers but does not necessarily convey new information or benefits about the product. Discontinuing the product eliminates any opportunity for consumers to learn new uses altogether, while limiting distribution can severely restrict accessibility, making it hard for consumers to experiment with different applications. In contrast, an advertising campaign actively promotes engagement with the product, helping to maintain its relevance in the market.