How does GDPR affect organizations?

The General Data Protection Regulation (GDPR) significantly impacts organizations by mandating that they protect personal data. Under GDPR, organizations are required to ensure the privacy and security of personal data of individuals within the European Union. This regulation stresses the importance of consent, accountability, and transparency in how personal information is collected, processed, and stored.

Entities must implement appropriate technical and organizational measures to safeguard data, which includes having clear data protection policies, ensuring data minimization, and providing individuals with rights over their data, such as the right to access and delete their information. Compliance with GDPR is not optional; organizations that fail to protect personal data may face severe penalties and fines, underscoring the critical obligation to handle personal data responsibly and ethically.

The other options do not accurately reflect the essence of GDPR's objectives and requirements. For instance, increasing marketing budgets does not correlate with the primary aims of GDPR, which focuses on data protection rather than marketing expenditure. Allowing organizations to sell data freely contradicts GDPR's stringent rules regarding data consent and privacy. Additionally, stating that GDPR has no impact on organizational operations overlooks the comprehensive changes that organizations must make to adhere to its standards, from operational processes to overall strategic planning.