Money-Off Vouchers are an example of which type of Sales Promotion?

Money-off vouchers represent a form of short-term offers in sales promotions because they provide customers with immediate savings on purchases, incentivizing them to buy a product or service. This type of promotion is typically aimed at boosting sales in the short run, often used to encourage customer trial of a new product, clear inventory, or increase foot traffic to a retail establishment.

These vouchers create urgency and excitement among consumers, prompting them to take advantage of the discount within a limited timeframe, which can lead to an increase in sales volume. The appeal of receiving a discount or a better deal makes short-term offers effective in persuading customers to make a purchase decision quickly.

In contrast, long-term incentives focus on rewards and loyalty over an extended period, while public relations are more about managing the company's image and engaging with the public. Customer service strategies center around enhancing the customer experience and satisfaction rather than directly driving immediate sales.