What behavior-based segmentation example is illustrated by McDonald's?

Behavior-based segmentation focuses on consumers' behavior patterns, including their purchasing habits, brand loyalty, or occasion-based buying. The example of McDonald's selling Shamrock shakes on St. Patrick's Day showcases this concept effectively. This specific product is tied to a seasonal event and evokes a cultural association that encourages consumers to purchase it during that particular time of year. By marketing a product that appeals to the festive occasion, McDonald's taps into consumer behavior related to holiday habits and traditions, making it an excellent illustration of behavior-based segmentation.

Other options, while relevant to business practices, do not reflect behavior-based segmentation as clearly. Offering healthy menu options addresses a broader dietary trend rather than a specific consumer behavior or occasion. Targeting high-income males signifies a demographic approach, focusing on income and gender rather than consumer behavior patterns. Launching promotional advertisements is a marketing tactic but does not inherently reflect consumer behavior; it could apply to a variety of segments without directly targeting specific behavioral trends. Thus, the emphasis on a behavior linked to a specific time of year makes the Shamrock shake example particularly fitting for behavior-based segmentation.