What distinguishes a product in the market as its unique selling point?

A product's unique selling point (USP) refers to the specific features or benefits that set it apart from competitors in the eyes of consumers. These features are valued by consumers because they address their needs or preferences, making the product more appealing. For example, a smartphone may be distinguished by its superior camera quality or long battery life, which are key attributes that potential buyers consider when making a purchasing decision.

The other options, while they may influence a product's success, do not directly serve as unique selling points. Market trends indicate broader consumer preferences but do not uniquely identify a product. Competing prices can affect consumer choice but do not define what makes a product special. Finally, an advertising strategy can promote a product's features but does not inherently create those features. Therefore, the features valued by consumers are at the heart of what makes a product uniquely appealing.