What does "Comparative Advertising" aim to do?

Comparative advertising aims to show differences between competing products, making it a powerful marketing strategy. By highlighting distinct features and advantages that one product has over another, this approach informs consumers and aids them in making informed purchasing decisions. It often involves side-by-side comparisons that illustrate how one product outperforms another, whether in terms of quality, price, functionality, or other attributes.

This strategy can enhance brand awareness and foster consumer trust, as it allows potential buyers to see how a product measures up against its competitors directly. Additionally, when done ethically and truthfully, comparative advertising can stimulate healthy competition in the market, benefiting consumers with better options and prices.