What does personal selling primarily involve?

Personal selling primarily involves meeting customers face-to-face. This practice focuses on the interpersonal interaction between a salesperson and a potential customer, allowing for direct communication, relationship building, and customization of the sales approach based on the customer's needs. Through this personal interaction, a salesperson can effectively address questions, provide detailed product information, and create a tailored experience that traditional marketing techniques cannot achieve. This direct engagement is essential for establishing trust and rapport, which are critical factors in influencing purchasing decisions.

The other aspects such as creating advertising campaigns, managing social media presence, and monitoring product performance, while important in the broader scope of marketing and sales strategy, do not capture the essence of personal selling, which is centered around direct, face-to-face interactions that facilitate the selling process.