What does the marketing concept emphasize?

The marketing concept emphasizes that the customer is the most important person in business. This principle suggests that to achieve business success, companies should prioritize understanding and meeting customer needs and desires. By focusing on the customer, businesses can create products and services that align with what consumers want, which can lead to higher satisfaction, loyalty, and ultimately, profitability.

In this approach, the company seeks to build strong relationships with customers, ensuring that their preferences and feedback shape marketing strategies, product development, and service delivery. This customer-centric mindset contrasts with the other options, which suggest prioritizing the product, pricing strategies, or advertising without directly acknowledging the customer’s role and influence in the business process.