What is a challenge faced by Irish firms in exporting?

Export challenges encompass a variety of issues that Irish firms face when trying to sell their products or services in foreign markets. These challenges can include navigating different regulations, understanding foreign market dynamics, adapting products to meet local tastes and preferences, and dealing with logistics related to transportation and distribution. Successful exporting requires firms to thoroughly research and understand these challenges, as they can significantly impact profitability and market entry strategies.

While other factors mentioned might have some relevance to exporting, they do not fully capture the broad and varied nature of the challenges that firms encounter in the export process. These can include cultural differences, competitive landscapes in foreign markets, and compliance with international trade laws. Therefore, the term "export challenges" is the most comprehensive and appropriate choice when discussing the difficulties faced by Irish firms in exporting their goods and services.