What is a common feature of own-brand products?

Own-brand products are specifically designed to carry the name of the retailer that sells them, which distinguishes them from other brands. This branding strategy helps retailers create their own identity and build customer loyalty by offering products that customers associate closely with their shopping experience. By having their name on the products, retailers can also have better control over pricing and marketing, as well as potentially higher profit margins compared to selling third-party brands.

The other options do not accurately describe common features of own-brand products. They may not necessarily be produced by multiple retailers, they can be available both in-store and online, and they are not always priced higher than other products; in fact, they often aim to provide cost-effective alternatives.