What is a key benefit of small start-ups partnering with larger retailers?

A key benefit of small start-ups partnering with larger retailers is the potential for higher sales volumes. When a small start-up collaborates with an established retailer, it gains access to a broader customer base and the retailer’s existing distribution channels. This partnership can allow the start-up to showcase its products in stores that already attract significant foot traffic, increasing visibility and driving more sales than it might achieve independently.

Additionally, partnering with larger retailers can enhance consumer trust, as shoppers may be more inclined to purchase from a new brand that is featured in a well-known store. This not only helps in amplifying sales but can also lead to opportunities for further growth, such as getting shelf space in other retailers or expanding product lines.