What is a key characteristic of external communication?

A key characteristic of external communication is that it involves interactions with individuals or entities outside the business. This type of communication is essential for building relationships with customers, suppliers, stakeholders, and the public. It helps an organization convey its brand message, promote products or services, respond to external inquiries, and manage public relations. Effective external communication can enhance an organization’s reputation, facilitate customer engagement, and contribute to overall business success.

In contrast, communication that occurs within the same department pertains to internal communication, which focuses on sharing information among employees within the organization. Similarly, internal processes are the focus of communication designed for organizational efficiency rather than for external audiences. Also, while formal messages are an important aspect of communication, external communication can include informal messages as well, encompassing wider forms of engagement. The defining trait for external communication is its outward-facing nature, making option B the correct choice.