What is a primary advantage of using desk research?

Using desk research is particularly advantageous because it involves analyzing existing information that has already been collected and published. This means that researchers can gather insights without incurring the costs associated with primary research, such as surveys or interviews. Since the data is readily available, the process saves both time and financial resources, making it a cost-effective approach for businesses and individuals looking to inform their decisions.

In contrast, real-time data typically comes from primary research methods that involve direct interaction or observation. While a variety of sources are often accessed, this aspect doesn't guarantee comprehensiveness or diverse data pools, making it less significant than the cost factor. Additionally, no research method can ever guarantee complete accuracy, as data may be outdated or contextually limited. Therefore, the low cost of accessing previously gathered information stands out as the primary advantage of desk research.