What is an example of downward communication?

Downward communication refers to the flow of information from higher levels of an organization to lower levels. It typically involves directives, policies, or information that management conveys to employees who fall under their authority.

The example of senior management providing training to employees illustrates this concept well. In this scenario, management is imparting knowledge, guidelines, or skills that are intended for employees, ensuring that they are equipped to perform their roles effectively. This aligns perfectly with the definition of downward communication, as it reflects a one-way flow of information from superiors to subordinates.

Other options involve different forms of communication that do not fit the downward model. For instance, employees suggesting new ideas is more of an upward communication flow, where feedback and suggestions come from lower levels to those in higher positions. Marketing meeting with finance represents lateral communication, as it involves peers from the same organizational level collaborating to address issues. Similarly, team members collaborating on a project showcases horizontal communication, emphasizing teamwork among individuals at the same hierarchical level.