What is an example of geographic segmentation?

Geographic segmentation involves dividing a market based on the location of consumers. This can include criteria such as region, city size, urban vs. rural areas, or even climate. The example of Irish Radio Stations segmenting for local news perfectly fits this definition, as it focuses on providing content that is relevant to specific geographic locations. By tailoring their news coverage to local interests and events, these radio stations effectively cater to the needs and preferences of their audience based on where they live.

Other options involve different types of segmentation. For instance, targeting children through Freddo is an example of demographic segmentation, focusing on age. McDonald's seasonal product offerings also do not specifically relate to geography; instead, they demonstrate market adaptation or product differentiation based on seasonality rather than location. Similarly, using demographic data for marketing addresses age, income, or gender, rather than the geographic positioning of consumers. Thus, the correct answer highlights how geographic factors influence consumer behavior and marketing strategies.