What is NOT a factor that determines the price of a product?

The determination of a product’s price involves various factors, and consumer awareness, while significant, is not a direct factor in the pricing strategy itself. Manufacturing costs directly influence the baseline price because they encompass the expenses incurred in producing the product. Competitor prices also play a crucial role, as companies often adjust their pricing based on what rivals charge to remain competitive in the marketplace.

Legal regulations can dictate certain pricing strategies or set minimum prices for particular goods, influencing what prices can be set. In this context, while consumer awareness can affect demand and perceived value, it does not function as a direct price determinant like the other factors mentioned. Therefore, its absence from the core considerations that define pricing strategy stands out. This highlights the distinction between awareness and direct cost or competitive factors.