What is one of the focuses of the Consumer Protection Act 2007?

The Consumer Protection Act 2007 primarily aims to safeguard consumers from unfair trading practices and ensure that they are treated fairly in the marketplace. One of its core focuses is on misleading practices, which includes prohibitions against false advertising, deceptive marketing, and any activities that could lead consumers to make uninformed purchasing decisions based on incorrect or misleading information.

By targeting misleading practices, the Act seeks to promote transparency and build consumer trust in businesses. This is essential because when consumers are provided with false or exaggerated claims about products or services, it can lead not only to financial loss but also to a violation of consumer rights and a detriment to fair competition among businesses.

Although handling consumer complaints, regulating prices, and setting product quality standards are indeed important aspects of consumer protection, these are not the primary focus outlined by this specific Act. The specific attention given to misleading practices highlights the Act's role in fostering an honest marketplace where consumers can confidently engage in transactions.