What is one of the primary advantages of using ICT in international trade?

One of the primary advantages of using Information and Communication Technology (ICT) in international trade is increased sales. ICT enables businesses to reach a broader audience by facilitating online marketing and e-commerce platforms. This technology allows companies to connect with potential customers around the globe, breaking geographical barriers that previously limited market access.

With the rise of digital marketing tools and online payment systems, businesses can promote their products and services to international consumers effectively, leading to greater visibility and potentially higher sales volumes. Moreover, ICT helps streamline operations and enhances customer engagement, making it easier for businesses to respond to inquiries and process orders from various markets. Overall, using ICT not only broadens market opportunities for businesses but also increases the likelihood of higher sales by connecting them with a larger customer base.