What is one way businesses can extend the product life cycle through distribution?

Businesses can extend the product life cycle through distribution by selling through new retailers or online. This strategy allows companies to reach new customer segments and markets that were previously inaccessible, thereby boosting demand for the product. By introducing the product in different retail environments, such as online platforms or new physical stores, businesses can rejuvenate interest and maintain sales levels.

Utilizing various distribution channels helps to increase visibility and accessibility, which is crucial for sustaining sales as the product matures in its lifecycle. When a product starts facing declining sales due to market saturation or increased competition, exploring new distribution channels can provide the necessary momentum to refresh its impact in the market. This approach not only facilitates a broader reach but also allows for targeted marketing strategies that cater to specific consumer needs and preferences across different platforms.