What is the first stage in the new product development process?

The first stage in the new product development process is idea generation. This stage is crucial as it involves the brainstorming of concepts that could be developed into products or services. During this phase, companies rely on various techniques such as market research, consumer feedback, and creative thinking sessions to generate a wide array of ideas. This foundational step sets the direction for the entire development process, as it is essential to gather a diverse set of ideas before moving forward with screening and evaluating their potential.

Starting with a broad range of ideas allows for more creativity and innovation, which can lead to unique products that meet consumer needs. Once a list of potential ideas is generated, the process can then move onto product screening, market testing, and developing prototypes, but without the initial pool of ideas, the following stages would lack substance and direction.