What is the main benefit of having a global channel of distribution?

Having a global channel of distribution primarily facilitates the process of ensuring that products reach consumers worldwide. This expansive approach allows companies to tap into international markets, thereby broadening their customer base significantly. By establishing a network that spans various countries and regions, businesses can efficiently navigate the complexities of global logistics, customs, and regulations.

In this context, reaching consumers worldwide means that products are more accessible to diverse populations, leading to increased sales opportunities and brand visibility across different markets. Furthermore, a global distribution strategy can help businesses adapt to local needs and preferences, ensuring that products are available where demand exists.

Other options, while they may have their merits, do not encapsulate the essence of a global distribution network as effectively as the ability to reach consumers across the globe does. For example, while reducing the price of goods can be a benefit of some distribution strategies, it is not the core purpose of having a global channel. Additionally, limiting distribution to local retailers would contradict the very idea of global distribution, which aims to expand market reach rather than constrain it.