What is the purpose of Sales Promotion?

The purpose of sales promotion is primarily to encourage immediate purchases. This strategy is often employed by businesses to stimulate quick action from consumers, motivating them to buy products or services there and then, rather than waiting or delaying their decision. Sales promotions can take various forms, such as discounts, limited-time offers, coupons, or contests, all designed to create a sense of urgency and appeal to potential customers' desire for instant gratification or a good deal.

While securing long-term customers, enhancing brand image, and reducing employee turnover are also important elements of a business strategy, they fall outside the specific objective of a sales promotion. The immediate goal is to increase sales volume through tactics that attract attention and prompt purchases in a shorter timeframe. Thus, the correct answer aligns seamlessly with the essence of sales promotions, focusing on driving quick consumer engagement and sales results.