What occurs during a product launch?

During a product launch, full-scale production and market availability are key activities that take place. This stage marks the point where the product is officially introduced to the market after going through earlier development and testing phases.

At this point, the company is confident that the product meets the necessary quality and market standards, and it becomes available for purchase by consumers. This phase is crucial as it involves distributing the product to retailers, implementing marketing strategies to create awareness, and ensuring that the product is ready for consumer use.

The launch is an important moment for the business as it sets the stage for sales, marketing efforts, and customer feedback, which can influence future production and innovation. It signifies a transition from development to active selling, which is essential for the overall success of the product and the brand.