What type of advertising could attract new customers during the product life cycle?

Persuasive advertising is particularly effective at attracting new customers during the product life cycle because it focuses on convincing potential customers of the benefits and advantages of a product or service over others. At this stage, the goal is to create a desire for the product, demonstrating its unique features or uses that appeal to the audience. This approach not only highlights what makes the product worth trying but also encourages consumers to take action and make a purchase.

During the early stages of a product's life cycle, drawing in attention is crucial, and persuasive advertising effectively positions the product as a must-have item. By fostering emotional connections and appealing to consumer needs, persuasive advertising can drive interest and generate new customer acquisition.

In contrast, reminder advertising is aimed at reinforcing familiarity and loyalty among existing customers; informative advertising is focused on providing essential details about a product, which is more suited for markets where consumers are already aware of the product; and comparative advertising highlights differences between competing products, which can be more relevant once a market has already been established or when trying to take market share from competitors.