When a seller provides an invitation to treat, what are they seeking?

When a seller provides an invitation to treat, they are seeking to initiate offers from potential buyers. An invitation to treat is a legal concept in contract law that refers to an expression of willingness to negotiate or invite offers rather than a definitive offer itself. This means that the seller is essentially signaling to the market that they are open to receiving offers for their goods or services.

For example, when a store displays a product with a price tag, it is making an invitation to treat, encouraging customers to make offers to buy the product. The seller then has the right to accept or reject those offers. This distinguishes it from making an offer, which would bind the seller to the terms until it is accepted or rejected.

Thus, by providing an invitation to treat, the seller creates an opportunity for potential buyers to express their interest, which can lead to negotiations and possibly a sale, but does not instantly conclude an agreement or negotiate terms directly.