Which company uses demographic segmentation based on gender?

Nivea effectively utilizes demographic segmentation based on gender in its marketing strategy. The brand offers a wide range of skincare products specifically tailored to the unique needs and preferences of different genders. For instance, Nivea produces distinct product lines for men and women, such as moisturizing cream for women and shaving gels or aftershaves designed for men. By targeting these products toward specific gender demographics, Nivea can create more personalized marketing campaigns and product offerings that resonate with their intended audience. This approach allows the company to better address the specific skincare requirements of each gender, thereby enhancing consumer satisfaction and brand loyalty.

In contrast, while brands like Fulfil Protein Bars and McDonald's may target various demographics, they do so more broadly, focusing on lifestyle or consumer behavior rather than specifically isolating gender as a primary factor. Walkers, primarily known for their snack products, also tend to appeal to a general audience rather than distinctly segmenting their marketing by gender. Thus, Nivea stands out as a prime example of utilizing demographic segmentation effectively based on gender.