Which form of advertising aims to remind consumers about a product?

Reminder advertising is specifically designed to keep a product top-of-mind for consumers. Its primary objective is to remind customers about products they may have already purchased or are aware of, encouraging them to continue buying those products. This type of advertising is particularly valuable for established brands that want to maintain consumer loyalty and ensure that their products are considered during the buying process.

In contrast, information advertising focuses on providing potential customers with details about a product’s features or benefits, aiming to inform rather than remind. Comparative advertising highlights the differences between competing products, encouraging consumers to choose one product over another based on specific comparisons. Persuasive advertising seeks to influence consumer attitudes and behaviors with emotional appeals or compelling arguments to encourage a purchase, rather than simply reminding them of an existing product.

Therefore, reminder advertising stands out as the correct choice, as its sole purpose is to reinforce awareness and encourage repeat engagement with a product.