Which is an example of a type of Sales Promotion?

Sales promotions are marketing strategies designed to stimulate consumer purchasing and increase sales in the short term. Free samples are an effective type of sales promotion because they allow potential customers to try a product without any financial commitment. This hands-on experience can entice customers to purchase the product later on, as they get a firsthand feel of its quality or effectiveness.

By providing a sample, companies can generate interest and encourage consumers to buy after tasting or experiencing the product. This method often leads to increased sales and can build brand loyalty if customers are satisfied with the free sample.

In contrast, the other choices do not fit the traditional definition of a sales promotion. Informational brochures primarily serve to inform and educate potential customers rather than promote direct sales. Financial reports are used for internal assessments and inform stakeholders about the business's financial health, and corporate sponsorships are strategic partnerships often focused on marketing and brand exposure rather than immediate sales increases. Therefore, free samples stand out as a direct incentive for consumers to make a purchase, fitting squarely within the realm of sales promotions.