Which method involves gathering a diverse group of creative individuals to generate new business ideas?

The method that involves gathering a diverse group of creative individuals to generate new business ideas is brainstorming. This technique is characterized by bringing together a group of people who can freely share their ideas without fear of criticism. The focus is on quantity over quality, encouraging participants to think outside the box and build on each other's contributions. By fostering a collaborative environment, brainstorming taps into the varied experiences and perspectives of its members, resulting in a wide array of potential business ideas.

In contrast, market testing focuses on gathering feedback on a product or service from a target audience, not necessarily from a diverse group of creative individuals. Intrapreneurship refers to encouraging employees to act like entrepreneurs within a company, but it doesn't specifically involve the collaborative generation of ideas. Meanwhile, a feasibility study assesses the practicality of a proposed idea or project, often involving market research, financial analysis, and risk assessment rather than the creative process of generating ideas.