Which of the following best describes downward communication?

Downward communication refers to the flow of information from higher levels of an organization to lower levels, facilitating the transmission of directives, updates, and goals from management to staff. This type of communication is essential for ensuring that employees are informed about company policies, changes in strategy, or organizational updates.

When management provides updates to employees, it exemplifies downward communication as it is the management's responsibility to relay important information—strategic directions, changes, and performance expectations—to those working below them. This mechanism helps ensure that everyone is aligned with the company's aims and objectives.

In this context, the other options illustrate different communication dynamics. For instance, junior staff giving feedback to supervisors represents upward communication, where information flows in the opposite direction. Employees discussing projects with peers entails horizontal communication, which focuses on collaboration among individuals at the same level. Finally, clients communicating needs to service providers showcases external communication, which pertains to interactions outside the organization. These distinctions clarify why the focus on management providing updates to employees accurately defines downward communication.