Which of the following is a reason for introducing own-brand products in retail?

Introducing own-brand products in retail serves several strategic purposes, one of which is to provide lower-priced alternatives to national brands. Retailers can often produce their own-branded products at a lower cost because they eliminate some of the expenses associated with national brand marketing and distribution. This allows them to offer these products at a lower price point, which appeals to consumers seeking value for money. These own-brand products can attract cost-conscious shoppers and can effectively compete with established brands, which can drive sales and enhance customer satisfaction.

Additionally, the introduction of lower-priced own-brand alternatives can help retailers capture market share by offering shoppers a more economical choice, potentially leading to increased sales volume. This strategy can also position the retailer as a budget-friendly option in the marketplace, thereby reinforcing its competitive edge.

The other choices might involve different strategies or market dynamics but do not directly relate to the primary reason for introducing own-brand products at the core of retail strategy.