Which of the following is a benefit of personal selling to a business?

Personal selling provides a significant benefit through upsell opportunities, which occurs when a salesperson encourages the customer to purchase a more expensive item, upgrade, or additional services that enhance the original purchase. This approach relies on building a personal connection and understanding the customer's needs, allowing the salesperson to tailor recommendations effectively.

In the context of personal selling, salespeople can provide personalized recommendations based on detailed conversations, addressing concerns or highlighting additional features that would benefit the customer. As a result, not only does this increase the revenue generated from a single transaction, but it can also lead to higher customer satisfaction, resulting in repeat business.

Other options, while relevant in the broader context of business, do not directly align with the specific advantages gained from personal selling. While reputation management and improved online visibility are important for overall business strategy, they are not direct outcomes of the personal selling process. Lower product costs may pertain to manufacturing or purchasing strategies rather than the selling technique itself. Thus, the focus on upsell opportunities captures the essence of how personal selling can drive additional revenue.