Which of the following is an example of PR techniques?

Event sponsorship is a prime example of a public relations (PR) technique because it involves a company or organization financially supporting an event to enhance its visibility and reputation within the community or among a target audience. This approach helps create positive associations between the brand and the values or interests represented by the event. Sponsoring events allows businesses to engage with their audience on a personal level, promote goodwill, and improve their public image, which are central goals of PR.

While sales discounts, online ads, and direct mail campaigns are effective marketing strategies aimed at promoting products or services and driving sales, they do not primarily focus on building and maintaining the relationship between a brand and the public, which is the essence of PR. Instead, they are more transactional in nature, aimed at immediate financial returns rather than long-term reputation and goodwill. In contrast, event sponsorship fosters a sense of community involvement and can generate media coverage, reinforcing the brand's presence and credibility in the market.