Which of the following is NOT a type of market segmentation?

Market segmentation is a crucial strategy in marketing used to identify and target specific groups of consumers within a larger market. This strategy allows businesses to tailor their products, services, and marketing efforts to meet the unique needs and preferences of different segments.

Psychographic segmentation, demographic segmentation, and geographic segmentation are all established categories of market segmentation.

• Psychographic segmentation involves dividing the market based on consumers' lifestyles, values, attitudes, interests, and personalities. This type of segmentation helps companies understand how specific beliefs and behaviors influence purchasing decisions and preferences.

• Demographic segmentation focuses on quantifiable characteristics of the population, such as age, gender, income, education, and family size. This form of segmentation allows businesses to identify and target specific demographic groups effectively.

• Geographic segmentation involves segmenting the market based on location, such as countries, regions, cities, or neighborhoods. This allows companies to tailor their marketing strategies to the unique characteristics and preferences of consumers in different geographic areas.

In contrast, emotional segmentation is not a widely recognized or established category of market segmentation. While emotions certainly play a role in consumer behavior and can be used as a part of a broader psychographic approach, it does not stand alone as a separate segmentation strategy