Which of the following is a potential outcome of direct marketing enabled by technology?

The potential outcome of direct marketing enabled by technology is increased feedback from customers. With the advancements in technology, businesses can utilize various digital platforms to communicate directly with their customers. This direct line of communication allows companies to solicit and receive immediate feedback on their products and marketing strategies, enhancing their understanding of customer preferences and needs.

The ability to gather feedback in real-time is crucial for businesses looking to adapt and improve their offerings. This feedback can come through various channels such as social media interactions, email surveys, and online reviews, all of which are facilitated by technology. Such insights not only enhance customer satisfaction but also enable companies to make informed decisions regarding product development, marketing strategies, and customer service.

In contrast, the other options suggest outcomes that contradict the benefits often associated with technology-driven direct marketing. For instance, decreasing customer reach and less personalized communication would not align with the objectives of direct marketing, which typically aims to engage consumers more effectively and personally. Reduced data collection is also not a likely outcome, as technology generally enables more extensive data collection, rather than less.