Which of the following is NOT an example of field research?

Field research refers to the collection of data directly from the source in a natural setting, typically involving methods such as observation, surveys, and focus groups. These methods allow researchers to gather firsthand information and insights from participants or through direct observation of behavior.

Market report analysis, on the other hand, involves examining existing reports and data that have already been collected by other sources. This process does not involve gathering new data directly from individuals or environments, which is a hallmark of field research. Instead, it relies on secondary data that may be published documents, previous studies, or statistical analyses already available.

In summary, the distinction lies in the nature of the data collection process; field research seeks to gather new, firsthand data, whereas market report analysis focuses on interpreting and analyzing pre-existing information.