Which of the following is an example of internal desk research?

Internal desk research involves analyzing data that an organization has already collected and maintained, rather than gathering new data from external sources. Sales and marketing records are a prime example of internal desk research because they consist of information generated and accumulated by the business itself during its operations. This data could include historical sales figures, customer feedback, marketing campaign performance, and other metrics that help assess business performance and inform strategic decisions.

In contrast, government publications, competitor websites, and Central Statistics Office data represent external sources of information. These sources provide insights that can be useful, but they do not originate from the organization's own data collection and record-keeping processes. Understanding the difference between internal and external sources is crucial for effective research and analysis in business contexts.