Which phase in product development is dedicated to creating a detailed version of the product?

The phase in product development that focuses on creating a detailed version of the product is concept development. During this stage, ideas generated in earlier phases are transformed into more concrete designs and plans. This involves outlining the specifications, features, and functions of the product, as well as considering production processes and materials.

Concept development is crucial because it serves as a bridge between initial idea generation and the actual creation of product prototypes. This stage ensures that all aspects of the idea are carefully refined and evaluated before moving forward, which sets the foundation for the successful realization of the product in subsequent phases.

In contrast, test marketing involves introducing the product to a limited market to gauge its performance and consumer response, prototype development focuses on creating a working model of the product based on the detailed plan established during concept development, and product launch refers to the stage where the product is made available to the wider market. Each of these phases plays a unique role, but the act of creating a detailed version of the product happens specifically during concept development.