Which segmentation strategy might be used by a snack company to increase impulse buys?

Placing products near checkout counters is an effective segmentation strategy for a snack company aiming to increase impulse buys. This tactic leverages the concept of merchandising and retail psychology, where customers are more likely to make spontaneous purchases while waiting in line to pay. By strategically positioning snack items within the vicinity of the checkout area, the company can capitalize on consumers' natural inclinations to grab a quick treat, especially if those items are appealing or affordable.

This placement is specifically designed to target consumers who may not have planned to purchase snacks but are enticed by their visibility at the focal point of the store experience. Other strategies, like launching health-focused advertisements or utilizing social media for engagement, while beneficial for brand loyalty or awareness, do not directly facilitate immediate purchasing decisions in the physical environment as effectively as product placement at the checkout does. Similarly, creating loyalty programs can strengthen long-term customer relationships but may not contribute to spur-of-the-moment purchases effectively.