Which term refers to the practice of selling the same product worldwide using a global marketing mix?

The term "global marketing" is used to describe the practice of selling the same product worldwide using a unified marketing mix. This approach emphasizes consistency in marketing strategies across different countries, ensuring that the product, pricing, promotion, and distribution are aligned globally.

By utilizing a global marketing strategy, companies can take advantage of economies of scale and create a strong, recognizable brand presence on an international level. This uniformity can simplify operations, reduce costs, and strengthen brand identity as consumers experience the same product and messaging regardless of location.

In contrast, global pricing focuses specifically on how a product is priced in various markets, while global promotion pertains to advertising and promotional strategies that may vary based on local consumer preferences. Global distribution refers to the methods and channels used to deliver products to consumers across different regions. While all these terms relate to aspects of international business, "global marketing" captures the essence of using a cohesive strategy for marketing around the world.