Which type of market segmentation focuses on consumer attitudes and lifestyle?

Psychographic segmentation is the approach that focuses on consumer attitudes, interests, values, and lifestyles. This type of segmentation goes beyond demographic details such as age, gender, or income, by delving deeper into the motivations that drive consumer behavior. By understanding a consumer's lifestyle and personality traits, businesses can tailor their marketing strategies to resonate more effectively with target audiences, ensuring that products or services meet not just their needs, but also align with their values and lifestyles.

For example, a company might market eco-friendly products to consumers who prioritize sustainability in their lifestyle, or luxury goods to those who value status and exclusivity. This nuanced understanding of consumer psychographics enables businesses to engage more personally with their audience, fostering loyalty and improving customer satisfaction.